I believe its branding and marketing was a major factor that worked on the minds on Indian consumer. Now what I ask here is why parle-G ? The biscuit remains the same and the price has beaten inflation. Generations changed and so did competitors, the only thing that didn’t was Parle’s authority in the market. The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion) – Wiki Parle-G has 70% market share in India in the glucose biscuit category followed by Britannia Tiger (17-18%) and ITC’s Sunfeast (8-9%).
For decades, the product was instantly recognized by its iconic white and yellow wrapper with the depiction of a young girl on the front.- Wikipedia Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India.
As of 2011, Parle-G is the largest selling brand of biscuits in the world according to Neilsen.